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Undergraduate Course Certificate in Business & Management in Retail Management

  • Eligibility Criteria

    High school diploma, GED or equiv. International Education

  • Credit Hours

    6

  • Courses Offered

    6

  • Course Duration

    1 Month (Self-Paced) Program

  • Estimated Fee

    $780

Courses Offered

An undergraduate certificate by NYMU will help secure your plans of garnering progression and stability regarding career opportunities and lock an elevated career, one that you always imagined.

Specialized

  • Course Name

  • Credit Hours

  • Introduction To Retail Supply (RMT-029)

  • 6 Credits

  • View

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits

  • View

  • Principles Of Finance (RMT-294)

  • 6 Credits

  • View

  • Introduction To Retail Management (RMT-550)

  • 6 Credits

  • View

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits

  • View

  • Introduction To Retail Marketing (RMT-881)

  • 6 Credits

  • View

Introduction To Retail Supply (RMT-029)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Supply Chain Management
     The Retail Distribution Channel
  In Section 2 of this course you will cover these topics:
     Supply Chain Operations Planning
     Supply Chain Operation: Sourcing Material And Making Products
  In Section 3 of this course you will cover these topics:
     Supply Chain Operation: Deliveries And Returns
     Technology And Supply Chain Coordination
  In Section 4 of this course you will cover these topics:
     Measuring Performance: Supply Chain Metrics
     Nbsp; Defining Supply Chain Opportunities
  In Section 5 of this course you will cover these topics:
     Developing Supply Chain Systems
     The Real Time Supply Chain And Beyond

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Finance (RMT-294)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Financial Environment: Firms, Investors And Markets
     Financial Institutions And Markets
     Corporate Securities: Bonds And Stocks
     Interest Rate Fundamentals
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Return
     Valuation
     Financial Statements And Analysis
     The Firm And Its Financial Environment
     Capital Budgeting: Cash Flow Principles
  In Section 3 of this course you will cover these topics:
     Capital Budgeting Techniques: Certainty And Risk
     Cost Of Capital
     Capital Structure And Dividends
     Financial Planning
  In Section 4 of this course you will cover these topics:
     Short-Term Financial Management
     Investment Information And Transactions
     How External Forces Affect Firm'S Value
     Investing In Stocks
  In Section 5 of this course you will cover these topics:
     Investing In Bond
     Mutual Funds And Asset Allocation
     Investment Information And Transactions
     Corporate Control And Governance

Introduction To Retail Management (RMT-550)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Retail Context: An Overview
     The Internationalization Of Retailing
     Commercial Activities And The Airport Sector
     Managing The Strategic Environment
     Ethical Standards In Business
  In Section 2 of this course you will cover these topics:
     Understanding Finance
     The Retail Development Process: An Overview
     The Impact Of Retail Planning
     Revitalising The Town Centre
     Retail Marketing
  In Section 3 of this course you will cover these topics:
     Using Information To Understand The Customer
     Fast Retailing
     Human Resource Management Issues In Retailing
     Labour Turnover In The Retail Industry
     Superquinn: The Specialists In Fresh Food
  In Section 4 of this course you will cover these topics:
     Retail Buying And Merchandising
     Buying And Merchandising In The Retail Fashion Industry
     Relationships In A Complex Supply Chain
     Retail Logistics
     Online Shopping
  In Section 5 of this course you will cover these topics:
     Internationalising Through Strategic Alliances
     Retailing And The Millennium
     E-Commerce And The Future Of Retail Delivery
     The Future Of Transaction Systems

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making

Introduction To Retail Marketing (RMT-881)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction
     Consumer Behavior
     Planning And Budgeting
  In Section 2 of this course you will cover these topics:
     Dramatizing The Fashion Merchandise: Using Art Elements And Principles
     Visual Merchandising-Display
     Merchandise Presentation: Tools And Techniques.
  In Section 3 of this course you will cover these topics:
     Nbsp; Offline And Online Media Mix   
     Advertising Principles: Print Media
     Mechanics Of Building An Ad: Print Media.
  In Section 4 of this course you will cover these topics:
     Advertising Principles: Broadcast Media
     Mechanics Of Building An Ad: Broadcast Media
     Publicity And Special Events
  In Section 5 of this course you will cover these topics:
     The Fashion Show
     Personal Selling
     Synergism In Promotion And Advertising
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced