NEW YORK
METROPOLITAN
UNIVERSITY

Master's Degree (MBA) in Real-Estate Management

  • Eligibility Criteria

    Bachelor's Degree or equiv. international education

  • Credit Hours

    60

  • Courses Offered

    10

  • Course Duration

    1 Year (Self-Paced)

  • Estimated Fee

    $27,000

Courses Offered

Getting a master’s degree from NYMU can open up new doors for your future, especially when it comes to your career path. When you receive your Master’s Degree from NYMU, there is a guaranteed silver lining to the doors of excellent opportunities that await for you.

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Real Estate Management (REM-363)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Professional Property Management
     Property Management Economics And Planning
     Managing Owners Relation
     Marketing Management
  In Section 2 of this course you will cover these topics:
     Managing Leases
     Managing Lease Negotiations
     Managing Tenant Relationships
     Managing Maintenance And Construction
  In Section 3 of this course you will cover these topics:
     Managing Reports And Insurance
     Managing The Office
     Managing Federal And State Laws
  In Section 4 of this course you will cover these topics:
     Managing Residential Property
     Managing Specialized Housing
     Managing Office Property
  In Section 5 of this course you will cover these topics:
     Managing Retail Property
     Managing Industrial Property
     Managing Life Safety And Environmental Issues

Economic Development And Real Estate Market Analysis (REM-587)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Overview Of Sales And Marketing
     The Technology Of Real Estate Sales And Marketing
     Defining Your Marketplace
  In Section 2 of this course you will cover these topics:
     Personal Management
     At The End Of This Topic Students Will Be Able To Understand: · Developing A Prospecting System Important Sales Qualities
     The Listing Presentation
  In Section 3 of this course you will cover these topics:
     Advertising And The Communications Process
     Telephone Techniques
     The Qualifying Process
  In Section 4 of this course you will cover these topics:
     Presenting The Product
     Handling Objections And Closing
     Presenting The Offer And Negotiating Counteroffers
  In Section 5 of this course you will cover these topics:
     Keeping The Sale Together
     Broker Selection And Legal Awareness

Legal Issues In Real Estate (REM-666)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction And Sources Of Real Estate Law
     Land Interests: Present And Future
     Extent Of Real Estate Interests
     Non-Possessory Interests In Real Estate
     Fixtures
  In Section 2 of this course you will cover these topics:
     Liens
     Describing Land Interests
     Co-Ownership Of Real Estate
     The Landlord/Tenant Relationship
     Commercial Leases
  In Section 3 of this course you will cover these topics:
     Multiunit Real Estate Interests
     The Broker'S Role In The Transfer Of Real Estate
     Methods Of Transfer And Conveyance In Real Estate
     The Purchase Contract
  In Section 4 of this course you will cover these topics:
     Financing In The Transfer Of Real Estate
     Closing The Deal
     Transferring Real Estate After Death: Wills, Estates, And Probate
     Zoning
  In Section 5 of this course you will cover these topics:
     Constitutional Issues In Real Estate
     Environmental Law
     Tax Aspects Of Real Estate Ownership And Transfer
     Legal Issues In Land Acquisition, Finance, And Development

Real Estate Finance And Investments (REM-695)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Real Estate Space And Asset Markets
     Real Estate System
     Central Place Theory And The System Of Cities
     Inside The City I: Some Basic Urban Economics
     Inside The City Ii: A Closer Look
     Real Estate Market Analysis
  In Section 2 of this course you will cover these topics:
     Real Estate As An Investment: Some Background Information.
     Present Value Mathematics For Real Estate
     Measuring Investment Performance: The Concept Of Returns
     The Basic Idea: Dcf And Npv
     Nuts And Bolts For Real Estate Valuation: Cash Flow Proformas
     Advanced Micro Level Valuation
  In Section 3 of this course you will cover these topics:
     Use Of Debt In Real Estate Investment: The Effect Of Leverage
     After-Tax Investment Analysis Corporate Real Estate
     Real Estate Investment Capital Structure
     Mortgage Basics I: An Introduction And Overview
     Mortgage Basics Ii: Payments, Yields And Values
     Commercial Mortgage Analysis And Underwriting
  In Section 4 of this course you will cover these topics:
     Commercial Mortgage Economics And Investment
     Introduction To Commercial Mortgage-Backed Securities
     Real Estate Portfolio Theory: Strategic Investment Considerations
     Equilibrium Asset Valuation And Real Estate Price Of Risk In The Capital Market
     Real Estate Investment Trusts (Reits)
     International Real Estate Investment
  In Section 5 of this course you will cover these topics:
     Data Challenges In Measuring Real Estate Periodic Returns  
     Real Estate Investment Management: Performance Attribution And Evaluation
     Real Options And Land Value
     Investment Analysis Of Real Estate Development Projects: Overview Background
     Investment Analysis Of Real Estate Development Projects: Economic Analysis
     Leases And Leasing Strategy

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.