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Master's Degree (MBA) in Management

  • Eligibility Criteria

    Bachelor's Degree or equiv. international education

  • Credit Hours

    60

  • Courses Offered

    10

  • Course Duration

    1 Year (Self-Paced)

  • Estimated Fee

    $27,000

Courses Offered

Getting a master’s degree from NYMU can open up new doors for your future, especially when it comes to your career path. When you receive your Master’s Degree from NYMU, there is a guaranteed silver lining to the doors of excellent opportunities that await for you.

Core

  • Course Name

  • Credit Hours

  • Sales And Sales Management (BA-019)

  • 6 Credits

  • View

  • Advanced International Advertising (BA-254)

  • 6 Credits

  • View

  • Advertising Management (BA-787)

  • 6 Credits

  • View

  • Internet Advertising (BA-826)

  • 6 Credits

  • View

  • Marketing Management (BA-853)

  • 6 Credits

  • View

Specialized

  • Course Name

  • Credit Hours

  • Human Resource Management Laws (MGT-076)

  • 6 Credits

  • View

  • Strategic Management (MGT-149)

  • 6 Credits

  • View

  • International Business And Operations Management (MGT-368)

  • 6 Credits

  • View

  • Special Topics In Management (MGT-542)

  • 6 Credits

  • View

  • Change Management (MGT-905)

  • 6 Credits

  • View

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Human Resource Management Laws (MGT-076)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Employment Law
     The Employment Relationship
     Overview Of Employment Discrimination
  In Section 2 of this course you will cover these topics:
     Recruitment, Applications, And Interviews
     Background Checks, References, And Verifying Employment Eligibility
     Employment Testing
  In Section 3 of this course you will cover these topics:
     Hiring And Promotion Decisions
     Affirmative Action
     Wages, Hours, And Pay Equity
  In Section 4 of this course you will cover these topics:
     Benefits
     Unions And Collective Bargaining
     Performance Appraisals, Training, And Development
  In Section 5 of this course you will cover these topics:
     Privacy On The Job: Information, Monitoring, And Investigations
     Terminating Employment
     Downsizing And Post-Termination Issues

Strategic Management (MGT-149)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Management And Strategic Competitiveness
     Environmental Scanning And Industry Analysis
     Internal Analysis: Managing Competences, Costs, And Knowledge
  In Section 2 of this course you will cover these topics:
     Strategy Formulation: Situation Analysis And Business Strategy
     Competitive Rivalry And Competitive Dynamics
     Corporate-Level Strategy
  In Section 3 of this course you will cover these topics:
     International Strategy
     Cooperative Strategy
     Strategy Implementation: Organizing For Action
  In Section 4 of this course you will cover these topics:
     Corporate Governance
     Leading Organizational Change
     Designing Organizational Architecture
  In Section 5 of this course you will cover these topics:
     Organizational Structure And Controls
     Strategic Entrepreneurship
     Measuring Organizational Performance

International Business And Operations Management (MGT-368)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Operations And Productivity
     Operations Strategy In A Global Environment
     Project Management
     Forecasting
  In Section 2 of this course you will cover these topics:
     Process Design
     Operations Strategy
     Goods And Service Design
     Job And Work Design
  In Section 3 of this course you will cover these topics:
     Process Technology
     Supply Chain Management
     Inventory Management
  In Section 4 of this course you will cover these topics:
     Capacity Management
     Resource Management
     Short-Term Scheduling
  In Section 5 of this course you will cover these topics:
     Jit And Lean Operations
     Maintenance And Reliability
     Risk Management

Special Topics In Management (MGT-542)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Research
     The Research Process
     Research Design
  In Section 2 of this course you will cover these topics:
     Qualitative Research
     Observation Studies
  In Section 3 of this course you will cover these topics:
     Experimentation
     Surveys
  In Section 4 of this course you will cover these topics:
     Data Collection Methods
     Sampling
  In Section 5 of this course you will cover these topics:
     Preparation And Analysis Of Data
     Writing The Final Report

Change Management (MGT-905)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Confronting The Realities Of Change
     Understanding How Organizations View Change
  In Section 2 of this course you will cover these topics:
     Dimensions Of Change Management
     Leading Change And Empowering Employees
  In Section 3 of this course you will cover these topics:
     Managing The Evolution Of Change And Engaging Employees
     Developing And Communicating A Shared Vision
  In Section 4 of this course you will cover these topics:
     Aligning Strategy And Culture
     Implementing Change: Change Management, Contingency, And Processual Approaches
  In Section 5 of this course you will cover these topics:
     Strategies For Communicating Change
     Sustaining Organizational Change
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced