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Master's Degree (MBA) in International Business

  • Eligibility Criteria

    Bachelor's Degree or equiv. international education

  • Credit Hours

    60

  • Courses Offered

    10

  • Course Duration

    1 Year (Self-Paced)

  • Estimated Fee

    $27,000

Courses Offered

Getting a master’s degree from NYMU can open up new doors for your future, especially when it comes to your career path. When you receive your Master’s Degree from NYMU, there is a guaranteed silver lining to the doors of excellent opportunities that await for you.

Core

  • Course Name

  • Credit Hours

  • Sales And Sales Management (BA-019)

  • 6 Credits

  • View

  • Advanced International Advertising (BA-254)

  • 6 Credits

  • View

  • Advertising Management (BA-787)

  • 6 Credits

  • View

  • Internet Advertising (BA-826)

  • 6 Credits

  • View

  • Marketing Management (BA-853)

  • 6 Credits

  • View

Specialized

  • Course Name

  • Credit Hours

  • International Business Environments And Operations (INB-109)

  • 6 Credits

  • View

  • International Business Strategy And Management (INB-565)

  • 6 Credits

  • View

  • Business Law (HRM-627)

  • 6 Credits

  • View

  • Advanced Topics In International Business (INB-892)

  • 6 Credits

  • View

  • International Business Management (INB-903)

  • 6 Credits

  • View

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

International Business Environments And Operations (INB-109)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Globalization And International Business
     The Cultural Environments Facing Business
     The Political And Legal Environments Facing Business
     The Economic Environment
  In Section 2 of this course you will cover these topics:
     Globalization And Society
     International Trade And Factor Mobility Theory
     Governmental Influence On Trade
     Cross-National Cooperation And Agreements
  In Section 3 of this course you will cover these topics:
     Global Foreign Exchange And Capital Markets
     The Determination Of Exchange Rates
     The Strategy Of International Business
     Country Evaluation And Selection
  In Section 4 of this course you will cover these topics:
     Export And Import Strategies
     Direct Investment And Collaborative Strategies
     The Organization Of International Business
     Marketing Globally
  In Section 5 of this course you will cover these topics:
     Global Manufacturing And Supply Chain Management
     International Accounting Issues
     The Multinational Finance Function
     Human Resource Management

International Business Strategy And Management (INB-565)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     What Is International Business
     Globalization Of Markets And Internationalization Of The Firm
     Participants In International Business
     Theories Of International Trade And Investment
  In Section 2 of this course you will cover these topics:
     The Cultural Environment Of International Business
     Government Intervention In International Business
     Regional Economic Integration
     Understanding Emerging Markets
  In Section 3 of this course you will cover these topics:
     The International Monetary And Financial Environment
     Global Strategy And Organization
     Global Market Opportunity Assessment
     Exporting And Counter Trade
  In Section 4 of this course you will cover these topics:
     Foreign Direct Investment And Collaborative Ventures
     Licensing, Franchising And Other Contractual Strategies
     Global Sourcing
  In Section 5 of this course you will cover these topics:
     Marketing In The Global Firm
     Human Resource Management In The Global Firm
     Financial Management And Accounting In The Global Firm

Business Law (HRM-627)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Legal Heritage And Critical Legal Thinking
     Constitutional Law For Business And Online Commerce
     Traditional, Alternative, And E-Commerce Dispute Resolution
     Torts And Privacy
     Intellectual Property And Internet Law
     Business And Cyber Crimes
     Ethics And Social Responsibility Of Business
     Nature Of Traditional And Online Contracts
  In Section 2 of this course you will cover these topics:
     Agreement And Consideration
     Capacity And Legality
     Reality Of Consent And Writing
     Third-Party Rights And Discharge
     Remedies For Breach Of Traditional And Online Contracts
     Formation Of Sales And Lease Contracts
     Remedies For Breach Of Sales And Lease Contracts
     E-Commerce, Domain Names, And Internet Law
  In Section 3 of this course you will cover these topics:
     Warranties And Product Liability
     Creation And Transfer Of Negotiable Instruments
     Holder In Due Course And Liability
     Checks And Digital Banking
     Credit, Secured Transactions, And Surety Agreements
     Bankruptcy And Reorganization
     Agency
     Sole Proprietorships And Partnerships
  In Section 4 of this course you will cover these topics:
     Formation And Operation Of Domestic And Multinational Corporations
     Corporate Directors, Officers, And Shareholders
     Corporate Mergers And Acquisitions
     Limited Liability Companies
     Franchises, Licensing, And Strategic Alliances
     Investor Protection And Online Securities Transactions
     Antitrust Law
  In Section 5 of this course you will cover these topics:
     Consumer And Environmental Protection
     Labor And Employment Law
     Equal Opportunity In Employment
     Personal Property And Bailments
     Real Property And Landlord-Tenant Relationship
     Insurance, Wills And Estates
     International And Comparative Law

Advanced Topics In International Business (INB-892)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Assessing The Environment Political, Economic, Legal, Technological
     Managing Interdependence Social Responsibility And Ethics
     Understanding The Role Of Culture
  In Section 2 of this course you will cover these topics:
     Communicating Across Cultures
     Cross-Cultural Negotiation And Decision Making
  In Section 3 of this course you will cover these topics:
     Formulating Strategy
     Global Alliances And Strategy Implementation
  In Section 4 of this course you will cover these topics:
     Organizational Structure And Control Systems
     Staffing, Training, And Compensation For Global Operations
  In Section 5 of this course you will cover these topics:
     Developing A Global Management Cadre
     Motivating And Leading

International Business Management (INB-903)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Overview Of International Business
     Global Marketplaces And Business Centers
     Legal, Technological, And Political Forces
     The Role Of Culture
  In Section 2 of this course you will cover these topics:
     Ethics And Social Responsibility In International Business
     International Trade And Investment Theory
     International Monetary System And The Balance Of Payments
     Foreign Exchange And International Financial Markets
  In Section 3 of this course you will cover these topics:
     Formulation Of National Trade Policies
     International Cooperation Among Nations
     International Strategic Management
     Strategies For Analyzing And Entering Foreign Markets
  In Section 4 of this course you will cover these topics:
     International Strategic Alliances
     International Organization Design And Control
     Leadership And Employee Behavior In International Business
     International Marketing
  In Section 5 of this course you will cover these topics:
     International Operations Management
     International Financial Management
     International Accounting And Taxation
     International Human Resource Management And Labor Relations
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced