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Master's Degree (MBA) in Entrepreneurship

  • Eligibility Criteria

    Bachelor's Degree or equiv. international education

  • Credit Hours

    60

  • Courses Offered

    10

  • Course Duration

    1 Year (Self-Paced)

  • Estimated Fee

    $27,000

Courses Offered

Getting a master’s degree from NYMU can open up new doors for your future, especially when it comes to your career path. When you receive your Master’s Degree from NYMU, there is a guaranteed silver lining to the doors of excellent opportunities that await for you.

Core

  • Course Name

  • Credit Hours

  • Sales And Sales Management (BA-019)

  • 6 Credits

  • View

  • Advanced International Advertising (BA-254)

  • 6 Credits

  • View

  • Advertising Management (BA-787)

  • 6 Credits

  • View

  • Internet Advertising (BA-826)

  • 6 Credits

  • View

  • Marketing Management (BA-853)

  • 6 Credits

  • View

Specialized

  • Course Name

  • Credit Hours

  • Strategic Entrepreneurship (ENT-101)

  • 6 Credits

  • View

  • Entrepreneurship And Quality Management (ENT-137)

  • 6 Credits

  • View

  • Negotiation And Conflict Management (ENT-702)

  • 6 Credits

  • View

  • Entrepreneurship And Change Management (ENT-819)

  • 6 Credits

  • View

  • Entrepreneurship And International Business (ENT-899)

  • 6 Credits

  • View

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Strategic Entrepreneurship (ENT-101)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Entrepreneurs Recognize Opportunities
     Create Business From Opportunity: The Economics Of One Unit
     What Is Marketing? Analyzing Customers And Your Market
  In Section 2 of this course you will cover these topics:
     Developing The Right Marketing Mix
     Smart Selling And Effective Customer Service
     Tracking Fixed And Variable Costs
  In Section 3 of this course you will cover these topics:
     Using An Income Statement To Guide A Business
     Financing Strategy: Borrow Debt Or Sell Equity?
     Cash Flow: The Lifeblood Of A Business
  In Section 4 of this course you will cover these topics:
     Choosing Legal Structures And Distribution Channels
     Effective Leadership: Managing Resources And Employees
     Raising Capital: Tracking Debt And Equity On The Balance Sheet
  In Section 5 of this course you will cover these topics:
     Replication And Harvesting: Cashing In On Your Brand
     Investing For A Secure Future

Entrepreneurship And Quality Management (ENT-137)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Differing Perspectives On Quality
     Quality Theory
     Strategic Quality Planning
  In Section 2 of this course you will cover these topics:
     The Voice Of The Customer
     The Voice Of The Market
     Quality And Innovation In Product Design
  In Section 3 of this course you will cover these topics:
     Designing Quality Service
     Managing Supplier Quality In The Supply Chain
     The Tools Of Quality
  In Section 4 of this course you will cover these topics:
     Managing Quality Improvementteams And Projects
     Statistically-Based Quality Improvement For Variables
     Statistically-Based Quality Improvement For Attributes
  In Section 5 of this course you will cover these topics:
     Six-Sigma Management And Tools
     Managing Learning For Quality Improvement
     Implementing And Validating The Quality System

Negotiation And Conflict Management (ENT-702)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Negotiation And Its Components
     Personality
     Conflict
     Negotiation Style
  In Section 2 of this course you will cover these topics:
     Key Negotiating Temperaments
     Communicating In Negotiation
     A Note On Cultural And Gender Differences
     Interests And Goals In Negotiation
  In Section 3 of this course you will cover these topics:
     Understanding The Importance Of Perception In Negotiation
     Effects Of Power In Negotiation
     Asserting Yourself
     Rules Of Negotiation Common Mistakes
  In Section 4 of this course you will cover these topics:
     The Negotiation Process And Preparation
     Alternative Styles, Strategies, Techniques Of Negotiation
     Team Negotiation
     Negotiation In Leadership And Public Relations
  In Section 5 of this course you will cover these topics:
     Third-Party Intervention
     Using Your Personal Negotiating Power
     Post-Negotiation Evaluation

Entrepreneurship And Change Management (ENT-819)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Renewal And Change
     Theories Of Effective Change Implementation
  In Section 2 of this course you will cover these topics:
     Organizational Diagnosis
     Organizational Culture And Change
  In Section 3 of this course you will cover these topics:
     Organizational Design And Redesign
     Developing Human Resources
  In Section 4 of this course you will cover these topics:
     Reinforcing New Behaviors
     Change Leadership
  In Section 5 of this course you will cover these topics:
     Putting It All Together

Entrepreneurship And International Business (ENT-899)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Assessing The Environment Political, Economic, Legal, Technological
     Managing Interdependence Social Responsibility And Ethics
     Understanding The Role Of Culture
  In Section 2 of this course you will cover these topics:
     Communicating Across Cultures
     Cross-Cultural Negotiation And Decision Making
  In Section 3 of this course you will cover these topics:
     Formulating Strategy
     Global Alliances And Strategy Implementation
  In Section 4 of this course you will cover these topics:
     Organizational Structure And Control Systems
     Staffing, Training, And Compensation For Global Operations
  In Section 5 of this course you will cover these topics:
     Developing A Global Management Cadre
     Motivating And Leading
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced