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Master's Degree (MBA) in Advertising

  • Eligibility Criteria

    Bachelor's Degree or equiv. international education

  • Credit Hours

    60

  • Courses Offered

    10

  • Course Duration

    1 Year (Self-Paced)

  • Estimated Fee

    $27,000

Courses Offered

Getting a master’s degree from NYMU can open up new doors for your future, especially when it comes to your career path. When you receive your Master’s Degree from NYMU, there is a guaranteed silver lining to the doors of excellent opportunities that await for you.

Specialized

  • Course Name

  • Credit Hours

  • Advanced International Advertising (BA-254)

  • 6 Credits

  • View

  • Internet Advertising (BA-826)

  • 6 Credits

  • View

  • Customer Service (BA-938)

  • 6 Credits

  • View

  • Marketing Management Frame Work (BA-939)

  • 6 Credits

  • View

  • Advertising Anf IMC (BA-940)

  • 6 Credits

  • View

  • Contemporary Direct Marketing (MKT-003)

  • 6 Credits

  • View

  • Sales And Sales Management (BA-019)

  • 6 Credits

  • View

  • Advertising Management (BA-787)

  • 6 Credits

  • View

  • Advanced Marketing Research (ADV-796)

  • 6 Credits

  • View

  • Marketing Management (BA-853)

  • 6 Credits

  • View

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Customer Service (BA-938)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     What Is Customer Service?
     The Challenges Of Customer Service
     Problem Solving
  In Section 2 of this course you will cover these topics:
     Strategy For Formulating A Plan For Success
     Empowerment
     Communications In Customer Service
  In Section 3 of this course you will cover these topics:
     Coping With Challenging Customers
     Motivation
  In Section 4 of this course you will cover these topics:
     Leadership In Customer Service
     Customer Retention And Measurement Of Satisfaction
  In Section 5 of this course you will cover these topics:
     Delivering Customer Service To The Changing Marketplace
     Excellence In Customer Service

Marketing Management Frame Work (BA-939)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing And Implementing Marketing Strategies And Plans
     Understanding Markets, Market Demand, And The Marketing Environment
     Creating Customer Value, Satisfaction, And Loyalty
  In Section 2 of this course you will cover these topics:
     Analyzing Consumer Markets
     Analyzing Business Markets
     Identifying Market Segments And Targets
     Creating Brand Equity
  In Section 3 of this course you will cover these topics:
     Crafting The Brand Positioning And Dealing With Competition
     Setting Product Strategy And Marketing Through The Life Cycle
     Designing And Managing Services
     Developing Pricing Strategies And Programs
  In Section 4 of this course you will cover these topics:
     Designing And Managing Integrated Marketing Channels
     Managing Retailing, Wholesaling And Logistics
     Designing And Managing Integrated Marketing Communications
  In Section 5 of this course you will cover these topics:
     Managing Mass Communication
     Managing Personal Communications
     Managing Marketing In The Global Economy

Advertising Anf IMC (BA-940)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Contemporary Direct Marketing (MKT-003)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Elements Of Direct Marketing
     Direct Marketing Lists And Segmentation
     Database-Driven Direct Marketing
  In Section 2 of this course you will cover these topics:
     Planning The Offer
     Creative Strategies In Direct Marketing
     Direct Mail And Other Print Media
  In Section 3 of this course you will cover these topics:
     Broadcast And Other Electronic Media
     Telemarketing
     The Internet
  In Section 4 of this course you will cover these topics:
     Customer Service Fulfillment
     Direct Marketing Research: Survey And Experimentation
     Regulatory Environment: The Ethical And Legal Issues In Direct Marketing
  In Section 5 of this course you will cover these topics:
     Business-To-Business (Industrial) Direct Marketing
     Direct Marketing For Nonprofit Organizations
     International Direct Marketing

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization
✖

Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced