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Graduate Diploma in Business & Management in Advertising

  • Eligibility Criteria

    Bachelor's degree, or equiv. International Education

  • Credit Hours

    30

  • Courses Offered

    5

  • Course Duration

    6 Months (Self-Paced) Program

  • Estimated Fee

    $6,450

Courses Offered

A graduate diploma by NYMU allows you to cement your growth as a human being as it offers opportunity to engage in discovering endless firms and reputable corporations so you can secure your ideal life.

Specialized

  • Course Name

  • Credit Hours

  • Marketing Research (ADV-104)

  • 6 Credits

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  • Marketing And High Technology Products (MKT-224)

  • 6 Credits

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  • Introduction To Advertising Media (ADV-684)

  • 6 Credits

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  • Introduction To Conflict Management (ADV-690)

  • 6 Credits

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  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits

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Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Introduction To Advertising Media (ADV-684)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Background Of Today’S Advertising
     Roles Of Advertising
     The Advertising Spiral And Brand Planning
     Target Marketing
     The Advertising Agency, Media Services, And Other Services
  In Section 2 of this course you will cover these topics:
     The Advertiser’S Marketing/Advertising Operation
     Media Strategy
     Using Television
     Using Radio
     Using Newspapers
  In Section 3 of this course you will cover these topics:
     Using Magazines
     Out-Of-Home Advertising
     Internet And Direct-Response Advertising
     Sales Promotion
     Research In Advertising
  In Section 4 of this course you will cover these topics:
     Creating The Message
     The Total Concept: Words And Visuals
     Print Production
     The Television Commercial
     The Radio Commercial
  In Section 5 of this course you will cover these topics:
     Trademarks And Packaging
     The Complete Campaign
     International Advertising
     Economic, Social, And Legal Effects Of Advertising

Introduction To Conflict Management (ADV-690)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Dispute Resolution Processes: An Introduction
     Conflict Diagnosis
     Recurrent Themes In Conflict Diagnosis
     Conflict In Organization
  In Section 2 of this course you will cover these topics:
     Recognizing Types Of Conflict
     Resolution Of Structural Conflict
     Resolution Of Interpersonal Conflict
     Negotiation: The Open Approach To Conflict Resolution
  In Section 3 of this course you will cover these topics:
     Politics: The Secret Approach To Conflict Resolution
     Conflict Resolution Strategies And Collaboration Conflict Strategy In The Workplace
     Preventing Conflict
     Approaches To Conflict
  In Section 4 of this course you will cover these topics:
     Listening To Resolve Conflict And Build Lasting Relationships
     Opening The Doors To Conflict Resolution
     Integrative Negotiation: Negotiating As Partners
     Overcoming Barriers To Integrative Negotiation
  In Section 5 of this course you will cover these topics:
     Mediating Conflicts Between Parties
     Decision-Making Choices For The Manager
     Handling Conflicts Requiring Direct Confrontation

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced