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Graduate Course Certificate in Business & Management in Marketing

  • Eligibility Criteria

    Bachelor's degree, or equiv. International Education

  • Credit Hours

    6

  • Courses Offered

    5

  • Course Duration

    3 Months (Self-Paced) Program

  • Estimated Fee

    $1,560

Courses Offered

A graduate certificate offered by NYMU is respected by many accreditation authorities worldwide and the decree that t holds will serve to create a line of fantastic job opportunities that will eventually progress your career.

Specialized

  • Course Name

  • Credit Hours

  • Contemporary Direct Marketing (MKT-003)

  • 6 Credits

  • View

  • Sales And Sales Management (BA-019)

  • 6 Credits

  • View

  • Advertising And Integrated Marketing Communications (MKT-780)

  • 6 Credits

  • View

  • Advanced Marketing Research (ADV-796)

  • 6 Credits

  • View

  • Marketing Management (BA-853)

  • 6 Credits

  • View

Contemporary Direct Marketing (MKT-003)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Elements Of Direct Marketing
     Direct Marketing Lists And Segmentation
     Database-Driven Direct Marketing
  In Section 2 of this course you will cover these topics:
     Planning The Offer
     Creative Strategies In Direct Marketing
     Direct Mail And Other Print Media
  In Section 3 of this course you will cover these topics:
     Broadcast And Other Electronic Media
     Telemarketing
     The Internet
  In Section 4 of this course you will cover these topics:
     Customer Service Fulfillment
     Direct Marketing Research: Survey And Experimentation
     Regulatory Environment: The Ethical And Legal Issues In Direct Marketing
  In Section 5 of this course you will cover these topics:
     Business-To-Business (Industrial) Direct Marketing
     Direct Marketing For Nonprofit Organizations
     International Direct Marketing

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advertising And Integrated Marketing Communications (MKT-780)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Using Advertising And Promotion To Build Brands
     Imc Partners And Industry Organization
     Brands And Stakeholder Relationships
     How Brand Communication Works
     Consumer Response
  In Section 2 of this course you will cover these topics:
     Imc Planning
     Segmenting And Targeting
     Data Driven Communication
     Creative Message Strategies
     Message Execution
  In Section 3 of this course you will cover these topics:
     Media Characteristics
     The Internet And Interactivity
     Advertising And Imc Media Planning
     Consumer Sales Promotion And Packaging
  In Section 4 of this course you will cover these topics:
     Channel Marketing: Trade Promotion And Co-Marketing
     Personal Selling
     Public Relations And Brand Publicity
     Direct Marketing: The Dialogue Builder
  In Section 5 of this course you will cover these topics:
     Experiential Contact: Events, Sponsorships, And Customer Service
     Social, Ethical, And Legal Issues
     International Marketing Communication
     Measurement, Evaluation, And Effectiveness

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization
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Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced