NEW YORK
METROPOLITAN
UNIVERSITY
APPLY NOW
ABOUT New York Metropolitan University

It feels like nothing can stop you.

Accreditation

At NYMU University, we deliver the curriculum that is recognized & accepted internationally.
Our Faculty

NYMU University provide the help to the students in equipping themselves for a progressive future.

News & Events

At NYMU University, we provide opportunities to work on research with advance tools and techniques.

Rankings

Our student support center is steadfast to deliver the students with the best assistance in every matter.
New York Metropolitan University

Admissions

NYMU aims to impart quality education through 200 distance education programs.

learn about tuition
Financial Aid Program
Credits Transfer
Scholarships
New York Metropolitan University

Schools

NYMU aims to impart quality education through 200 distance education programs.

See all schools
New York Metropolitan University

Programs

NYMU aims to impart quality education through 200 distance education programs.

Associate Degree Program
Bachelor’s Degree Program
Master’s Degree Program
Doctorate Degree
Diploma Program
Certificate Program
New York Metropolitan University

Student Resources

NYMU aims to impart quality education through 200 distance education programs.

Student Resources
Career Center
Financial Aid
Student Portal
Visa and Immigration
Credits Transfer
New York Metropolitan University

International

NYMU aims to impart quality education through 200 distance education programs.

learn about International

Graduate Certificate in Business & Management in Product and Brand Management

  • Eligibility Criteria

    Bachelor's degree, or equiv. International Education

  • Credit Hours

    12

  • Courses Offered

    2

  • Course Duration

    1 Month (Self-Paced) Program

  • Estimated Fee

    $1,800

Courses Offered

A graduate certificate offered by NYMU holds the highest decree regarding the discovery of your potential and career growth, one that ambitious students set a goal for.

Specialized

  • Course Name

  • Credit Hours

  • Marketing Channels (PBM-188)

  • 6 Credits

  • View

  • Current Issues In Brand Management (PBM-332)

  • 6 Credits

  • View

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising
✖

Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced