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Bachelor's Degree (BBA) in Product and Brand Management

  • Eligibility Criteria

    High School Diploma, GED or equiv. International Education

  • Credit Hours

    144

  • Courses Offered

    24

  • Course Duration

    4 Year (Self-Paced) Program

  • Estimated Fee

    $31,680

Courses Offered

Attaining a bachelor’s degree from NYMU can be the next big step for your professional career, assuring online accreditation around the globe. Being awarded Bachelor’s degree from NYMU’S reputable arc will progress your career growth on all platforms and industries there are in the contemporary world.

General

  • Course Name

  • Credit Hours

  • Introduction to the Humanities (B-057)

  • 6 Credits

  • View

  • Social and Cultural Geography (AAS-085)

  • 6 Credits

  • View

  • English Composition (B-158)

  • 6 Credits

  • View

  • College Algebra (B-200)

  • 6 Credits

  • View

  • World Religions (B-336)

  • 6 Credits

  • View

  • Ethics (AAS-370)

  • 6 Credits

  • View

  • Art Appreciation (B-460)

  • 6 Credits

  • View

  • Pre-Calculus (AAS-584)

  • 6 Credits

  • View

  • Human Biology (B-825)

  • 6 Credits

  • View

  • World History (AAS-902)

  • 6 Credits

  • View

Core

  • Course Name

  • Credit Hours

  • Introduction To Business (BA-031)

  • 6 Credits

  • View

  • Marketing Essentials (BA-064)

  • 6 Credits

  • View

  • Business Communication (BA-226)

  • 6 Credits

  • View

  • Fundamentals Of Accounting (BA-375)

  • 6 Credits

  • View

  • Introduction To Finance (BA-608)

  • 6 Credits

  • View

  • Management & Administration (BA-686)

  • 6 Credits

  • View

  • E-Business (BA-707)

  • 6 Credits

  • View

  • Human Resources (BA-785

  • 6 Credits

  • View

Specialized

  • Course Name

  • Credit Hours

  • Marketing Channels (PBM-188)

  • 6 Credits

  • View

  • Current Issues In Brand Management (PBM-332)

  • 6 Credits

  • View

  • Marketing Of High Technology Products (PBM-389)

  • 6 Credits

  • View

  • Fundamentals Of Production Planning (PBM-754)

  • 6 Credits

  • View

  • Introduction To New Product Development (PBM-839)

  • 6 Credits

  • View

  • Introduction To Product And Brand Management (PBM-870)

  • 6 Credits

  • View

Introduction to the Humanities (B-057)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Art Of Thinking Critically
     Apollonian Reason, Dionysian Intuition
     Myth
     Literature
  In Section 2 of this course you will cover these topics:
     Art
     Music
     Theater
  In Section 3 of this course you will cover these topics:
     The Musical Stage
     The Cinema
     Television
  In Section 4 of this course you will cover these topics:
     Religion
     Morality
     Happiness
  In Section 5 of this course you will cover these topics:
     Death Attitudes And Life Affirmation
     Controversy
     Freedom

Social and Cultural Geography (AAS-085)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Thinking Geographically “
     Population “
     Migration “
  In Section 2 of this course you will cover these topics:
     Folk And Popular Culture “
     Language “
     Religion “
  In Section 3 of this course you will cover these topics:
     Ethnicity “
     Political Geography “
     Development “
  In Section 4 of this course you will cover these topics:
     Agriculture “
     Industry “
     Services “
  In Section 5 of this course you will cover these topics:
     Urban Patterns “
     Resource Issues “

English Composition (B-158)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Writing To Learn
     Critical Thinking, Reading, And Viewing.
     Preparing
     Composing
     Rewriting
     Structuring Paragraphs
     Formulating Arguments
     The Research Project
     Using The Internet For Research
     Evaluating Electronic And Print Sources
     Using Sources And Avoiding Plagiarism
     Writingthe Research Paper
     Mla Documentation Format
  In Section 2 of this course you will cover these topics:
     Apa Documentation Format
     Cms And Cse Documentation Formats
     Writing In The Disciplines
     Writing In The Humanities
     Writing In The Natural Sciences
     Writing In The Social Sciences
     Design Principles And Graphics
     Designing Print Documents
     Designing Web Documents
     Electronic Communication
     Business Correspondence And Reports
     Oral Presentations Using Powerpoint And Other Tools
  In Section 3 of this course you will cover these topics:
     Essay Exams
     Writing Portfolios
     Sentence Structure
     Pronoun Case
     Nbsp; Verbs
     Subject-Verb Agreement
     Adjectives And Adverbs
     Sentence Fragments
     Comma Splices And Run-On Sentences
     Pronoun Reference
     Misplaced And Dangling Modifiers
     Faulty Shifts
  In Section 4 of this course you will cover these topics:
     Clarity And Conciseness
     Coordination And Subordination
     Parallelism
     Emphasis
     Variety
     Choosing The Right Words
     Language And Power
     Building A Powerful Vocabulary
     Using A Thesaurus And A Dictionary
     Spelling
     End Punctuation
     The Comma
  In Section 5 of this course you will cover these topics:
     The Semicolon
     The Colon
     The Apostrophe
     Question Marks
     Other Punctuation Marks
     Capital Letters And Italics
     Abbreviations And Numbers
     The Hyphen
     Tips On Nouns And Articles
     Tips On Verbs
     Tips On Word Order
     Tips On Vocabulary

College Algebra (B-200)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Review Of The Real Number System
     Linear Equations, Inequalities, And Applications
     Graphs, Linear Equations, And Functions
  In Section 2 of this course you will cover these topics:
     Systems Of Linear Equations
     Exponents, Polynomials, And Polynomial Functions
     Factoring
  In Section 3 of this course you will cover these topics:
     Rational Expressions And Functions
     Roots, Radicals, And Root Functions
     Quadratic Equations And Inequalities
  In Section 4 of this course you will cover these topics:
     Additional Graphs Of Functions And Relations
     Inverse, Exponential, And Logarithmic Functions
     Polynomial And Rational Functions
  In Section 5 of this course you will cover these topics:
     Conic Sections And Systems Of Inequalities
     Further Topics In Algebra

World Religions (B-336)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Religion
     Indigenous Sacred Ways
     Hinduism
  In Section 2 of this course you will cover these topics:
     The Hindu Way Of Life
     Buddhism
     Jainism And Sikhism
  In Section 3 of this course you will cover these topics:
     Taoism And Confucianism
     Shinto
  In Section 4 of this course you will cover these topics:
     Judaism
     Christianity
  In Section 5 of this course you will cover these topics:
     Islam
     Rituals And Beliefs In Islam

Ethics (AAS-370)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Ethics
     Living In A World Of Values
     The Role Of Feelings On Ethics
     The Role Of Conscience
  In Section 2 of this course you will cover these topics:
     Ethical Relativism: Knowledge Or Opinion
     Consequentialism Or Justice
     Kant And Deontology
     Natural Law Ethics: Saint Thomas Aquinas
  In Section 3 of this course you will cover these topics:
     Virtue Ethics
     The Nature Of Morality
     Reward And Punishment
     The Taking Of Human Life
  In Section 4 of this course you will cover these topics:
     Allowing Someone To Die, Mercy Death, And Mercy Killing
     Abortion
     Lying, Cheating, Breaking Promises, And Stealing
     Morality, Marriage, And Human Sexuality
  In Section 5 of this course you will cover these topics:
     Bioethics—Ethical Issues In Medicine
     Business And Media Ethics
     Environmental Ethics
     Feminist Ethics

Art Appreciation (B-460)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     A World Of Art
     Developing Visual Literacy
     Seeing The Value In Art
     Conceptual And Cultural Foundations Of Art
     Art History
  In Section 2 of this course you will cover these topics:
     Making Art
     The Ancient World
     Lines In Art
     Space And Art
     Light And Colors In Art
  In Section 3 of this course you will cover these topics:
     The Principles Of Design
     Drawing
     Printmaking
     Painting
     Photography And Timebased Media
  In Section 4 of this course you will cover these topics:
     Sculptures In Art
     The Crafts As Fine Art             
     Architecture
     The Aesthetics
  In Section 5 of this course you will cover these topics:
     Interpretation And Appreciation: Abstract Painting
     Interpreting Old, Foreign Art And Photography
     Principles For Interpreting Art
     New Technologies And Art Education

Pre-Calculus (AAS-584)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Equation Of Lines
     Functions And Their Graphs
     Linear And Quadratic Functions
  In Section 2 of this course you will cover these topics:
     Polynomial And Rational Functions
     Exponential And Logarithmic Functions
     Trigonometric Functions
  In Section 3 of this course you will cover these topics:
     Analytic Trigonometry
     Applications Of Trigonometry
     Polar Coordinates; Vectors
  In Section 4 of this course you will cover these topics:
     Analytic Geometry
     Systems Of Equations And Inequalities
     Sequences; Induction; The Binomial Theorem
  In Section 5 of this course you will cover these topics:
     Probability
     A Preview Of Calculus: The Limit, Domain And Derivative

Human Biology (B-825)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Humans And Biology
     Cell Structure And Function- Plasma Membrane
     Cell Structure And Function-Organelles And Cytoskeleton
  In Section 2 of this course you will cover these topics:
     Tissues In Organs
     Organ Systems And Homeostasis
     Cardiovascular System-Blood And Blood Vessels
  In Section 3 of this course you will cover these topics:
     Cardiovascular System-Heart
     Digestive System
     Structures Of The Respiratory System
  In Section 4 of this course you will cover these topics:
     Respiratory System
     Urinary System
     Reproductive Systems
  In Section 5 of this course you will cover these topics:
     Central Nervous Systems
     Peripheral Nervous Systems
     Ecology, The Environment, And Us

World History (AAS-902)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     From Human Prehistory To The Rise Of Agriculture
     Early Civilization
     Nomadic Societies
     Classical Civilization: China
     Classical Civilization: India
     Classical Civilization In The Mediterranean: Persia, Greece, And Rome
     The Classical Period: Directions, Diversities, And Declines By 500 C.E.
  In Section 2 of this course you will cover these topics:
     The Rise Of Islam: Civilization In The Middle East
     India And Southeast Asia Under The Impact Of Islam
     Africa And Islam
     East European Civilization: Byzantium And Russia
     Western Civilization: The Middle Ages
     The Spread Of East Asian Civilization
     Centers Of Civilization In The Americas
  In Section 3 of this course you will cover these topics:
     The Mongol Interlude And The End Of The Postclassical Period
     The West And The World: Discovery, Colonization, And Trade
     Western Civilization Changes Shape In The Early Modern Centuries
     The Rise Of Eastern Europe
     The Ottoman And Mughal Empires
     East Asia: Vital Trends In Politics And Trade
     The First Industrial Revolution: Western Society, 1780-1914
  In Section 4 of this course you will cover these topics:
     World Economy And Western Imperialism: Africa And South Asia
     Settler Societies: The West On Frontiers
     The Development Of Latin American Civilization
     The Middle East And China In The Imperialist Century
     Russia And Japan: Industrialization Outside The West
     World War I And The End Of An Era
     The West In The Twentieth Century
  In Section 5 of this course you will cover these topics:
     Eastern European Civilization
     East Asia And The Twentieth Century
     India And Southeast Asia
     Middle Eastern Civilization In The Twentieth Century
     Latin America In The Twentieth Century
     Sub-Saharan Africa: From Colonies To New Nations
     The Early Twenty-First Century: World History And The Future

Introduction To Business (BA-031)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Business Environment
     Competing In Global Markets
     Demonstrating Ethical Behavior And Social Responsibility
     Entrepreneurship And Starting A Small Business
  In Section 2 of this course you will cover these topics:
     Business Management
     Adapting Organizations To Today’S Markets
     Producing Worldclass Goods And Services
  In Section 3 of this course you will cover these topics:
     Employee Behavior And Motivation
     Leadership And Decision Making
     Human Resource Management And Labor Relations
  In Section 4 of this course you will cover these topics:
     Marketing: Building Customer Relationships
     Pricing, Distributing, And Promoting Products
     Information Technology For Business
  In Section 5 of this course you will cover these topics:
     Understanding Financial Information And Accounting
     Money And Banking
     Financial Management

Marketing Essentials (BA-064)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing Successful Marketing And Organizational Strategies
     Scanning The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Understanding Consumer Behavior
     Understanding Organizations As Customers
     Understanding And Reaching Global Consumers And Markets   
     Marketing Research: From Customer Insights To Actions
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Developing New Products And Services
     Managing Successful Products And Brands
     Services Marketing
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels And Wholesaling
     Retailing
     Integrated Marketing Communications And Direct Marketing
     Advertising And Public Relations
  In Section 5 of this course you will cover these topics:
     Sales Promotion, Personal Selling And Sales Management
     Developing Pricing Strategies And Programs
     The Strategic Marketing Process

Business Communication (BA-226)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Business Communication In Today’S Workplace
     Mastering Team Skills And Interpersonal Communication
     Planning Business Messages
  In Section 2 of this course you will cover these topics:
     Writing Business Messages
     Completing Business Messages
     Crafting Messages For Electronic Media
  In Section 3 of this course you will cover these topics:
     Writing Routine And Positive Messages
     Writing Negative Messages
     Writing Persuasive Messages
  In Section 4 of this course you will cover these topics:
     Writing And Completing Reports And Proposals
     Preparing And Delivering Presentations
  In Section 5 of this course you will cover these topics:
     Building Careers And Writing Résumés
     Applying And Interviewing For Employment
     The Importance Of Effective Communication In The Workplace

Fundamentals Of Accounting (BA-375)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Accounting Matters
     The Building Blocks Of Accounting
     Financial Statements
     Double Entry System
  In Section 2 of this course you will cover these topics:
     Business Transaction Analysis
     The Trial Balance
     Cash Flows And The Timing Of Transactions
  In Section 3 of this course you will cover these topics:
     Adjusting Entries
     Completing The Accounting Cycle
     Financial Reporting And Analysis
  In Section 4 of this course you will cover these topics:
     Evaluation Of Profitability
     Inventories 
     Accounting For Common Stock Issues
  In Section 5 of this course you will cover these topics:
     Dividends
     Long Term Assets
     Cash, Receivables And Reconciliation

Introduction To Finance (BA-608)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Finance
     The Role Of Financial Markets Financial Intermediaries
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Annuities
     Risk And Return
  In Section 3 of this course you will cover these topics:
     Analysis Of Financial Statements
     Financial Ratios
  In Section 4 of this course you will cover these topics:
     Interest Rates And Bond Valuation
     Stock Valuation
  In Section 5 of this course you will cover these topics:
     Capital Budgeting Cash Flows
     Capital Budgeting Techniques

Management & Administration (BA-686)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Management And Its Evolution
     Managing In A Global Environment
     Managing Social Responsibility And Ethics
     Managing Employee Diversity
  In Section 2 of this course you will cover these topics:
     Managing Organizational Culture And Change
     Entrepreneurship
     Strategic Management
  In Section 3 of this course you will cover these topics:
     Managing The Planning Process
     Decision Making
     Managing The Structure And Design Of Organizations
  In Section 4 of this course you will cover these topics:
     Human Resource Management
     Leading And Motivating Others
     Managing Communication
  In Section 5 of this course you will cover these topics:
     Managing Teams
     Operations Management
     Managing Information Systems

E-Business (BA-707)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Business
     E Business Strategy
     Spotting E Business Trends
  In Section 2 of this course you will cover these topics:
     E Business Relationships
     E-Business Technological Infrastructure
  In Section 3 of this course you will cover these topics:
     Wireless Technologies For E Business
     Enterprise E-Business Systems
  In Section 4 of this course you will cover these topics:
     Electronic Commerce Systems
     Demystifying E-Procurement: Buy-Side, Sell-Side, Netmarkets, And Trading Exchanges 
  In Section 5 of this course you will cover these topics:
     E-Business Network And Web Site Security
     E-Business Web Site Management

Human Resources (BA-785

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Human Resource Management: An Overview
     Equal Employment Opportunity And Human Resources Management
     Job Analysis And Design
  In Section 2 of this course you will cover these topics:
     Strategic Planning And Hr Planning
     Recruiting Employees
     Selection And Placement
  In Section 3 of this course you will cover these topics:
     Training And Development
     Performance Management And Appraisal
     The Organizational Reward System
  In Section 4 of this course you will cover these topics:
     Base Wage And Salary Systems
     Incentive Pay Systems
     Managing Employee Benefits
  In Section 5 of this course you will cover these topics:
     A Safe And Healthy Work Environment
     Union/Management Relations
     Managing Human Resources Globally

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology

Fundamentals Of Production Planning (PBM-754)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Planning And Control
     Forecasting Fundamentals
     Sales And Operations Planning
  In Section 2 of this course you will cover these topics:
     The Master Schedule
     Inventory Management
     Material Requirements Planning
  In Section 3 of this course you will cover these topics:
     Capacity Management
     Production Activity Control
  In Section 4 of this course you will cover these topics:
     Lean Production And Jit
     Theory Of Constraints And Drum-Buffer-Rope
  In Section 5 of this course you will cover these topics:
     Partnering Activities- Purchasing And Distribution
     System Integration And Implementation

Introduction To New Product Development (PBM-839)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Innovation Management: An Introduction
     Economics And Market Adoption
     Managing Innovation Within Firms
     Innovation And Operations Management
  In Section 2 of this course you will cover these topics:
     Managing Intellectual Property
     Managing Organizational Knowledge
     Strategic Alliances And Networks
  In Section 3 of this course you will cover these topics:
     Management Of Research Development
     Managing Rd Projects
     Open Innovation And Technology Transfer
  In Section 4 of this course you will cover these topics:
     Product Brand Strategy
     New Product Development
     Packaging And Product Development
  In Section 5 of this course you will cover these topics:
     New Service Innovation
     Market Research And Its Influence On New Product Development
     Managing Thenew Product Development Process

Introduction To Product And Brand Management (PBM-870)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Product Management
     Marketing Planning
     Defining The Competitive Set
     Category Attractiveness Analysis
  In Section 2 of this course you will cover these topics:
     Competitor Analysis
     Customer Analysis
     Market Potential And Sales Forecasting
  In Section 3 of this course you will cover these topics:
     Developing Product Strategy
     New Products
     Pricing Decisions
  In Section 4 of this course you will cover these topics:
     Advertising Decisions
     Promotions
     Channel Management
  In Section 5 of this course you will cover these topics:
     Service And Direct Customer-Based Marketing
     Financial Analysis
     Marketing Metrics
✖

Course Details

Why Choose New York Metropolitan University

New York Metropolitan University is the name of excellence, and we emphasize fully working on the future of our students just so they can reach their true potential. Our unparalleled campus experience allows students of all races and religions to excel in their abilities. Here, you are not just growing in your educational career; you can also focus on and enhance your extracurricular activities. We are passionate about providing you with the best overall experience before you enter your professional career path. However, the real career paths of students begin with us.

  • Accredited

  • Adaptable

  • Self-Paced